The Asia Media Summit 2011 that opens in Hanoi tomorrow has attracted more than 300 Vietnamese participants mostly senior officials from national and local radio and television organizations as well as working local and Hanoi-based foreign journalists.
Deputy Prime Minister Nguyen Thien Nhan of Vietnam will deliver the keynote address before more than 500 delegates including invited members of the diplomatic corps who will attend the Summit’s inaugural ceremony at Melia Hotel.
“Interest among Vietnamese representatives has been encouraging,” says Mr Nguyen Tien Long, Director of Voice of Vietnam (VOV), because of the Summit’s relevance and presence of decision makers and thought leaders of the broadcast industry across the Pacific. He said preparations for the AMS have gone smoothly and VOV is happy to be its host. He is the Deputy Chief of the Hanoi Organizing Committee of the AMS.
The two-day Summit will feature eight plenary sessions and more than 40 speakers from leading broadcast organizations and academic and development institutions. Issues related to the use of new technologies, changing audience behavior, increasing competition and their impact on various aspects of media operations will be under scrutiny in the conference. Also lined up for discussion at the Summit is the use of social media in optimizing broadcast for development in the region. A special session on the experiences of media in Japan is in the agenda following the killer tsunami and earthquake that hit the country recently.
Participants expect to examine the pluses and minuses of exploiting digital platforms and generate critical approaches and strategies to strengthen media’s growth and sustainability in the digital environment.