SESSION 7: Winning Strategies to Manage Change

Day 2 - Wednesday 25th May 2011, 1400 - 1530

Change is inevitable and unsettling as the broadcast industry manages diverse needs change will require in the digital world. Managing change calls for a new strategic mindset, right vision, leadership, and effective stakeholder engagement. Thoughtful planning and sensitive implementation are critical in determining failure or success. Are CEOs and managers ready and prepared for change? What do they want to achieve with change? How can broadcasters empower their people to understand change and engage them in accelerating and implementing it with minor disruption?


Mr Riyaz Sayed-Khaiyum

CEO, Fiji Broadcasting Corporation (FBC), Fiji

Riyaz Sayed-Khaiyum is the CEO of the Fiji Broadcasting Corporation which operates a network of six radio stations. He began his career as a journalist in radio and later as a senior reporter/presenter with Fiji Television. He expanded his broadcast career in New Zealand before taking up the CEO post in 2007. He has more than 15 years of experience in the media industry and has won numerous awards including Fiji journalist of the Year, Pacific Islands Young Journalist of the Year and Journalist of the Year.


Ms Loan Ta Thi Bich

Executive Director, Department of Media for youth VTV6, Vietnam Television (VTV), Vietnam

Loan Ta Thi Bich is Executive Director of the Department of Media for Youth VTV6 at Vietnam Television (VTV). He has over 15 years experience in journalism and media management. Prior to joining VTV6, she worked as host of The way to Olympia and Outstanding People of Today, and held several senior editorial positions at VTV3. She is a member of Executive Board of Vietnam Journalism Association.



Mr Phil Molefe

Group Executive, News and Current Affairs, South African Broadcasting Corporation (SABC), South Africa

Phil Molefe is the Group Executive for News and Current Affairs at the South African Broadcasting Corporation (SABC). A veteran of both print and broadcast journalism with over 30 years experience in the field, Phil held key positions at the SABC including Head of SABC TV News, Head of SABC Africa and General Manager for International Affairs. He is currently a VP of the Commonwealth Broadcasting Association.


Mr Frank Melloul

Chief Officer of Strategy, Development and Public Affairs for Audiovisual Exterieur de la France (AEF), France

Frank Melloul Chief Officer of Strategy, Development and Public Affairs for Audiovisual Exterior of France. He served as Advisor to the Prime Minister and Deputy Head of the PM’s Press Office, as Advisor for Public Diplomacy of the French Special Representative for AFPAK, as Cabinet Director of the French Secretary of State for the European Affairs, and as Director of Strategy and International Development for France 24.


1530 - 1600 Tea Break
S7_1 Loan Ta Thi Bich.pptm2.87 MB
S7_3 FrankMelloul AEF.ppt2.81 MB