TV companies repositioning in the digital world need to be present in all platforms to include web, mobile, tablet and IPTV if they are to seize the digital opportunities and enhance their services, business and contribution to industry and society.
Mr. David Botbol, Deputy Managing Editor for Sports and News Magazines at France Televisions, offered five key strategies to ensure the future of television in the digital age during the three-day workshop on TV scheduling strategies and new media content that begun today at Melia Hotel in Hanoi, Vietnam.
Aside from moving to all platforms, Mr. Botbol said TV companies must develop new content in sports and news, interact with social media, connect Internet with television and pursue research and innovation particularly in conceptualising new formats and news ways to write across various platforms.
He said these strategies have been the basis of how France Televisions, the public service broadcaster in France, has taken advantage of the digital world.
Another speaker at the workshop was Ms. Françoise Tassera, Director of FTA Media and former Programmes Director at France 2 (the French public channel), who shared her expertise on programming strategies, revenues structures, and legal constraints, among others. She stressed the need to know media audiences well, including their consumption behavior and lifestyle to be able to provide good programs.
Ms Tassera also spoke of the obligations of French TV channels to include protecting the dignity of the human person, ensuring pluralism and honesty of information and the protection of children and adolescents.
Some 19 participants from 16 countries across the globe are participating in the workshop, organized by AIBD, Canal France International and the French Government.