The use of virtual studio and virtual studio implantation technology is bringing a new visual experience for the TV audience, and providing new thinking and creative new tools for television producers.

They are applications of the virtual reality technology and are becoming a new trend in the broadcast industry in Asia Pacific, Mr Huang Lei, Product Manager, Jetsen Technology Co. Ltd, Beijing, said in his presentation at a pre-summit regional workshop on augmented reality on 4 June 2017 in Qingdao, China. The workshop is a partnership among AIBD, Jetsen Technology Co., Whaley, and Bang Productions.

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A winning strategy for radio stations must consider the listener, brand. Content and promotion.

They must learn to understand and love their listeners who, after all, decide the shape of their brand. “ Everything a radio station does in the air must be entertaining, useful, interesting to their listeners, and connecting to their heart, head and hand,” says Francis Currie, international radio consultant, trainer and coach, UK.

Mr Currie spoke at the AIBD/Radiodays Europe/RCS Presummit workshop on “A Sound Future-Creating Engaging Content on all Platforms, held on 5 June 2017 in Qingdao, China. Some 31 participants from 16 countries in Asia-Pacific and Africa attended the workshop.

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A new approach to deal with sensationalism and negativism in news that are increasingly turning off audiences and pushing them to trust media less and care less about the world is the application of constructive journalism.

Constructive journalism can “ empower audiences to have an accurate view of the world and also learn about solutions, not just problems, what’s working and not just what’s not working” Mr Mark Egan, a mobile video specialist and faculty member of  EuroVision Academy, said,

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On the first anniversary of the establishment of the "Belt and Road Media Community", the "Golder Ribbon" Awarding of Excellent TV Programs will be launched. The Awarding is hosted by China International Television Corporation (CITVC) andorganized by China Radio, Film and Television Programs Exchanging Center (CHNPEC)

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