Training Information

These activities were “demand-driven” responding to needs identified by the members. As a consequence, the Institute emerged as the lead provider of broadcasting training in the region. Its relevance and success is manifested by the fact that more than 35,000 personnel from countries within the Asia-Pacific region and other regions have been beneficiaries of the AIBD’s training programme, several of whom now occupy senior managerial positions in the broadcasting industry.

The AIBD offers its members and affiliates training programmes in three categories namely Regional, Sub-Regional and In-Country.

Regional activities like seminars and conferences with common interests are offered to all members and affiliates.

Sub-Regional activities are geared towards a particular sub-region like ASEAN, SAARC, Pacific etc which has special needs based on culture, tradition, development etc.

In-Country activities are targeted towards a particular country or organisation based on their request and needs.  These are typically skills based training and consultancies.

The training programmes provided by AIBD cover a wide variety of specialised fields from production to management of radio and television operations, news and current affairs, engineering and digital transmission, public service broadcasting, instructional design & multimedia skills, technology & new media, creative content for programming, children and youth, co-productions and archiving and virtual libraries to name a few.

The AIBD offers to its members and affiliates consultancy services in all areas related to media development. This includes new media law, regulatory issues, new management structure, transition to digital broadcasting, digitizing audio-video archives, master plan for HRD etc.


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Archiving & Virtual Libraries

    • Digitizing audio & video archives
    • Setting up a knowledge portal for broadcasters


Global Media Partnerships

    • Collaboration with Arab States Broadcasting Union (ASBU) – AIBD/ASBU Media Partnership

    • Collaboration with South African Broadcasting Association (SABC) Afro- Asia –Pacific Media Partnership

    • Collaboration with Asia-Pacific Broadcasting Union (ABU)

    • Collaboration with African Union of Broadcasters (AUB) and Islamic Broadcasting Union (IBU)

    • Global Media Aids Initiative in partnership with UNAIDS, GMAI, AIBD, ABU & UNESCO


On-line Programmes

    • Digital Terrestrial Television Broadcasting Technologies

    • Digital Audio Broadcasting Technologies



New Initiatives

    Global Media Centre for Development

    • A repository for digitization of programmes, storage, viewing, trans coding & content sharing



    • World TV Award

    • Promoting Religious Understanding and Tolerance

    • Contributing to Conflict Prevention & Resolution

    • AIBD awards

    • MDG awards

    • Reinhard Keune Memorial award



    • Asia Media Summit

    • Asia-Pacific approach to Public Service Broadcasting

    • Broadcasting and Cultural Diversity

    • Handbook on Ethical Principles

    • Handbook on Media and Elections

    • Manual on HIV & AIDS

    • Manual for Science Journalism

    • Media Law

    • Radio Tool Kit


Media Research

    • Research on news dissemination and its impact on 21st Century

    • The impact of media violence on children in the Asia- Pacific region

    • The Impact of media violence on youth in the Asia-Pacific region



    Programmes aiming for

    • Promotion and protection of cultural diversity among children

    • Religious understanding

    • Protection of environment, climate change and sustainable development

    • Tolerance and peace

    • Prevention of HIV & AIDS

    • Prevention of health diseases

    • Enhancing peace through sports



    • Camera operation

    • Creative studio lighting techniques

    • Creative writing for radio

    • Documentary programme production

    • Educational programme production

    • Media and environment

    • Post production techniques

    • Programme marketing

    • Programme production techniques

    • Radio and TV sports commentary

    • Research and writing for TV documentary production

    • Scriptwriting for TV drama productions

    • Set design concepts

    • TV programme production (Sports, Entertainment, Drama and Documentary)


Children and Youth

    • Audience research on child participatory programmes
    • Animated programmes for children
    • Children’s drama productions
    • Designing and directing Youth TV shows
    • Designing and directing educational TV programmes
    • Educational & cultural programme production
    • Impact of media violence on children & Youth
    • Media promotion of children’s rights
    • Scriptwriting for children’s documentaries
    • Violence on the screen and children’s rights

Gender Mainstreaming

    • Code of ethics for gender mainstreaming in broadcasting organisations
    • Gender equality and advocacy through the media
    • Gender roles in programming
    • Gender sensitive reporting
    • Gender sensitization for media practitioners

Management & Entrepreneurial Skills

    • Financial management
    • Audience research and programme marketing
    • Broadcast Management
    • Creating community crests to generate funds
    • Leadership and conflict management skills
    • Leadership and managerial skills
    • Programming strategies for radio and television
    • Public & international relations for media personnel
    • Radio airtime sales
    • Strategic planning

Health and Science

    HIV & AIDS

    • Scriptwriting, planning, production and post production of programmes on creating awareness & prevention of HIV & AIDS


Creative Content for Programming

    • Cultural diversity and promoting tolerance through the media
    • Content for entertainment, documentary, sports and TV shows
    • Dialogue among civilizations, cultures and religions
    • Disaster broadcasting
    • Intellectual property, copy rights and the fair use of works for educational, scientific and cultural purposes
    • Legal framework for prohibiting production and dissemination of harmful materials through television and internet
    • Media content for the prevention of violence against women and girls
    • Media content on trafficking of women and girls
    • Media Dialogue on mega policies in the world dealing with minorities
    • Media for the ageing society
    • Poverty and Food Security
    • Promoting the Millennium Developmental goals
    • Programmes that promote empowerment, capacity building and sharing of knowledge
    • Promoting pluralism, recognition and safeguarding of diversity with observance of human rights
    • Role of media in defusing violence in programme content

Technology & New Media

    • Modern radio studio technologies
    • Radio studio maintenance
    • Radio studio measurement and alignment
    • Digital basics for radio producers & journalists
    • Digital radio production & editing
    • Digital radio broadcasting
    • HDTV Technology
    • IPTV Technology
    • Radio transmitter maintenance
    • Migration from analogue to digital broadcasting
    • Non-linear video editing
    • TV studio/news automation
    • TV studio maintenance
    • TV transmitter maintenance
    • Satellite communication
    • New Media Technologies, Broadband & Broadcasting technologies
    • 3-D animation
    • Computer network technologies
    • Internet & intranet portal building for media organizations
    • Internet via satellite broadband


    • Conflict prevention / resolution
    • Cyber journalism
    • Camera operation for news production
    • Media law and ethics in journalism
    • Media and elections
    • Media and Democracy
    • News presentation techniques
    • News editing
    • Peace journalism
    • Presentation techniques for news presenters
    • Research and ethics for accurate journalism
    • Radio & TV news reporting, writing and production
    • Reporting in conflict situations
    • Reporting on religion
    • Reporting on science and technology
    • TV journalism for young journalists
    • TV newsroom management
    • TV news production
    • Writing for radio news

Community Broadcasting

    • Community broadcasting
    • Citizen’s media and community broadcasting
    • Establishing community radio for educational, cultural, farming and other informative purposes for poverty alleviation
    • Establishing multimedia centers as a tool for education for all
    • Guidelines for community broadcasting, private, commercial and public service broadcasting

Public Service Broadcasting

    • Consultancy on new media act(s)
    • Broadcasting policies, ethics, control and regulations
    • Monitoring and evaluation
    • Popularising the concept of PSB to foster educational and cultural dimensions of media
    • Promoting empowerment and participation through PSB
    • Regulation, self regulation & co-regulation of broadcasting

Instructional design & multi media delivery systems


    • Training Needs Analysis
    • Training of Trainers
    • On-the-job training
    • Distant learning
    • Integration of ICT’s in curriculum development, teacher training, institutional, administration and management
    • Production & distribution of teaching materials on CD-Rom


AIBD/CBA In-Country Workshop on Role of Media in Disaster Reporting, 3-6 Dec 2010, Islamabad, Pakistan

    By Chu Pui Hing, Hong Kong, China


    The AIBD/CBA In-Country Workshop on Role of Media in Disaster Reporting was held in Islamabad, Pakistan between 3 and 6 Dec 2010 for broadcast journalists and executives.


     I was invited by the sponsoring organizations to act as the resource person for the workshop. Planning and preparation during the pre-workshop period went smoothly, and our host in Islamabad, Pakistan Broadcasting Corporation (PBC), did an admirable job providing all the support required.


    We had been mindful that the workshop should be of a reasonable size to facilitate the effective exchange of views. In the end, it was a near perfect arrangement when we had 21 participants turning up for the workshop. They came from not only Islamabad, but also other parts of Pakistan. Many of them worked for the national broadcasters, while close to one third were in private media. A very good mix indeed!


    I went into the first day of the workshop with feelings of trepidation. After all, this was my first visit to the premises of PBC/Radio Pakistan. However, my unease dissipated rather quickly. The group I was leading turned out to be active and responsive. Most of the participants warmed up to the discussions after the first hour or so, and as the day went by, the flow of discussions took on a fairly brisk pace. Not once in the sessions did I have to pick out a name in the list to demand a contribution from the participants. Interventions and questions came voluntarily and naturally in the sessions.



    In the four days, we went through topics 


    including “Role of media in a disaster situation”, “Editorial principles”, “An emergency broadcast plan”, “Hurricane Katrina and the lessons learned” etc. Ample time was set aside for participants to present, and share their experiences dealing with the recent flooding in Pakistan.


    The participants were also tasked with drafting plans for the mobilization of a broadcasting organization in the (fictitious) event of a natural disaster striking a remote part of the country. All the four sub-groups did well in their presentations, producing many ideas which would be useful in future management planning exercises in their own organizations


    There was no lack of lighter moments. PBC, our host, proposed a visit to the Lok Virsa Museum in the afternoon of the second day. This was agreed and met with loud and long applauses from the group. So we all went – it was a warm, sunny afternoon -- and spent two hours in the museum, which had an impressive display on Pakistani heritage from early days to the present time.


    The visit was a particularly pleasant one for me, because it gave me the opportunity to talk to the participants outside of the classroom. They showed excellent knowledge about the exhibits and were my “unofficial” guides for the tour!


    So it was four days which went by very quickly. The workshop had provided a rare opportunity for practitioners in both the public and private media to engage in debates and discussions. I was impressed by the wealth of experience this particular group had demonstrated during the sessions, and the excellent presentations they had produced.


    I should add my gratitude to all those who had provided assistance, and to all the participants, all of whom so enthusiastic and good-natured!


     Overall, I think we had a successful workshop, and the feedback from the participants asked for more of such training opportunities. Our hosts, too, showed that they were keen on building human resource capacity. PBC’s Director General, Mr Murtazar Solangi, personally hosted both the opening and closing ceremonies. When the certificates were handed out, it was the happy conclusion of four days of useful work by all concerned!