The United Nations launched the 17 Sustainable Development Goals in September 2015. For different countries in the Asia-Pacific region to meet their commitments under the Paris Agreement of the United Nations Framework Convention on Climate Change, it will require a great deal of engagement with the public and other stakeholders via the media.
Given the tremendous importance of climate change as an issue of global consequences for this and the next generation, AIBD would like to pay particular attention to Goal 13: Take urgent action to combat climate change and its impacts.
In line with Goal 13, the workshop is to equip media practitioners and provide them with the essential information through effective communication on climate change and its disaster effects to ensure the public is both aware and active on this issue.
The media is an integral part of the disaster risk management process. Radio, television, social media and smart phones are among the fastest channels for the transmission of knowledge and information across wide areas. These means of sharing information can also reach a large number of people from different backgrounds and engage across a variety of sectors.
- Give participants the basic understanding of all stages of disaster risk management and preparedness;
- Provide them the necessary information on the fundamentals of climate change and its regional effects;
- Provide relevant case studies highlighting the above; and
- Train participants on ways to communicate this information effectively to the wider public audiences through their reporting.
Content of the Workshop
Amongst the many topics this workshop will address, one is to explore ways to create a hybrid communication platform that can utilize traditional and social media, concepts of citizen’s journalism using smart-phone and data generation that can be useful for public awareness and news dissemination. This workshop will also explore ways in which organisation can handle and disseminate information to the masses during a natural disaster crisis.
The following topics will be covered during the workshop:
- The role of the media in emergency management - what role radio and television play and why they remain an essential part of an emergency management plan.
- The psychological impact of natural disasters on communities.
- Relief and Recovery - How radio and television are helping rebuild disaster affected communities.
- The power of social media – how radio and television are using social media effectively, especially during natural disasters.
- Emergency response management principles and concepts. Partners in emergency preparedness.
- Working with volunteer groups - The biggest need for volunteers occurs in the recovery period – in the weeks, months and often years following a natural disaster. What can media learn from not-for-profit organisations who have an important job to do when disaster strikes.
- Working with emergency services - Coordinated emergency response is vital following a natural disaster. Many emergency responders already anticipate what could happen and are well prepared. This session looks at their role and how media can help them.
Outcomes of the workshop
At the end of the workshop the participants will be able to:
- Understand the constructive roles traditional & social media can play in a natural disaster;
- Develop and implement a broadcast plan for handling natural disasters;
- Train broadcasters and on-line content providers in covering natural disasters;
- Deliver essential information accurately, precisely and quickly; and
- Build stronger relationships with emergency services and the local community.
Profile of Participants
- TV and Radio managers, programme directors, news editors, broadcasters, senior producers, on-line producers.
- 3 years of working experience in journalism from the news departments of broadcasting organizations.
- He/she should have experience in producing news items.
- Women journalists will be given preference
- Ability to understand, speak and write in English fluently.