The In-Country workshop on Digital Video Broadcasting - Terrestrial (DVB-T2) was organised by AIBD with support from Radio Television Malaysia (RTM) was held in Kuala Lumpur, Malaysia from 11 to 15 May 2015. The workshop was designed specifically for broadcast engineers/technicians associated with planning, implementation, operation and maintenance of digital television broadcasting. The workshop also covered various techniques and parameters of DVB-T2.
Asia-Pacific Institute for Broadcasting Development (AIBD) with the support of Goethe-Institut (Malaysia) and the Nottingham University (Malaysia campus) organised an In-Country workshop on 'Developing Cross Media Story-based Strategies for Journalism or Marketing' on 29 May 2015 in Kuala Lumpur, MalaysiaCCCoo
Korea promises that the next Asia Media Summit to be held in Seoul from 24 - 26 May 2016 will be a fruitful, exciting and meaningful event.
Laura-May Coope, Co-founder and Manager of Social Life, BBC, United Kingdom, urged radio broadcasters to derive maximum benefits from social media by inviting their listeners and fans in making them feel special and valued, creating emotional connections, and offering them rewards.
Dato’ Sri Ahmad Shabery Cheek, Minister of Communications and Multimedia of Malaysia, raised the possibility that viewers might stop watching TV in the traditional sense unless broadcasters dealt seriously with new trends impacting their industry, among them; the rising popularity of over-the-top or OTT services, the reach and influence of social media, and evolving media consumption behaviour.
Transition to DTTB services is a complex process yet necessary for broadcasters to remain in business in the longer term. Broadcasters who delay digital switchover transition will lead to increased costs and loss of revenues.
The 12th Asia Media Summit formally opened on 26 May 2015 in Kuala Lumpur, Malaysia, focused on the important role social media plays in transforming broadcasting into a stronger platform fit for now and the future
Day 2 - Tuesday, 27th May 2015
1615 - 1730 : CEO Roundtable : Should Broadcasting Compete or Collaborate?
Broadcasting has dominated the communication industry, performing such roles as informing, educating, entertaining, and influencing opinion. Social media and emerging media share these roles. Consequently, they are pulling eyeballs away from television. Is broadcasting in a collision course with social media and to what extent? Should it consider social media competition in content creation, audience engagement and revenue generation? If so, how should broadcasters deal with this new player? Or should it collaborate as both platforms can provide what each other needs and influence people’s lives and routines? How far will collaborative strategies pay off for years to come? Should broadcasting embrace the power of social media to meet its business and civic obligations? Should both compete or collaborate?
Day 2 - Tuesday, 27th May 2015
1400 - 1530 : Parallel Session 4 : New Approaches to Deal with Emergency Situations
Social media has become an integral part of disaster education, response and rehabilitation. It can contribute to public awareness as an emergency unfolds, help locate loved ones and notify and alert authorities, and co-ordinate response, recovery and volunteer efforts. It can support rumour management and correction of misinformation. How can broadcasters tap social media tools and manage their risks during emergencies? How do we deal with the risks? What are some best practices in planning for social media use before a disaster occurs, using popular and relevant social media tools, localising disasters in social media use, and in utilising mapping efforts?
Day 2 - Tuesday, 27th May 2015
1400 - 1530 : Parallel Session 3 : Creative Content to Enrich Stories & Connect with Audiences
Broadcast organisations now have more access to content. Social media users participate in content creation and influence the type and nature of content. Some content are excellent; others full of abuse and spam. What is critical is to leverage social media to take advantage of compelling content and a rich variety of information sources. How is the creative industry dealing with new sources of content? What social media content is effective to enrich stories, connect with target markets and meet the viewers’ needs? With social media, how can broadcasters enhance various genres of programmes and collaborate in producing high-quality content and enhancing interactivity? What is the best time to post content to social networks?
Latest AIBD Newsletter
Keynote address of Madam Liu Yandong,Vice Premier, State Council of the People’s Republic of China, at the Inaugural Session of the Asia Media Summit 2017. More
Director AIBD, Mr Chang, delivering the Qingdao Declaration on Media and the Worlds Sustainable Development at the Asia Media Summit Closing Ceremony. More
Ms Hua Jiang, Director of News and Media Division, Department of Public Information, United Nations, reading message of Ms Amina J. Mohammed, Deputy Secretary General of the United Nations. More
Dr Marielza Oliveira, Director and UNESCO Representative to China, Democratic People’s Republic of Korea, Japan, Mongolia and Republic of Korea reading the message of Ms Irina Bokova, Director-General of UNESCO. More
Dr Abdolali Ali Askari, President of AIBD General Conference, and President, Islamic Republic of Iran Broadcasting (IRIB) spoke out against war and terrorism and urged the media to promote peace, friendship, morality and spirituality. More
To shape the development media, broadcasters in Asia offered diverse approaches from pursuing investigative pieces, expanding collaboration among media groups, to respecting local sensitivity to reach targeted communities. More
A new approach to deal with sensationalism and negativism in news that are increasingly turning off audiences and pushing them to trust media less and care less about the world is the application of constructive journalism. More
A winning strategy for radio stations must consider the listener, brand. Content and promotion. They must learn to understand and love their listeners who, after all, decide the shape of their brand. More
The use of virtual studio and virtual studio implantation technology is bringing a new visual experience for the TV audience, and providing new thinking and creative new tools for television producers. More
The ITU Regional Office for Asia and the Pacific says costs, enormity of task, lack of government support and cooperation among stakeholders, and ever evolving technologies remain as some of the challenges in the migration from analogue to digital in the region. More