Ms. Poonam Sharma, Director of Singapore MediaGuru, urged broadcasters to relearn the art of good storytelling, and stressed that winning in today’s multimedia landscape means not only creating a story that is relevant and interactive, and one that provokes and engages audiences, but also delivering or executing it creatively.
As media becomes more complex, broadcasters need to understand that individuals and communities are increasingly using various media simultaneously and interacting, and such multitasking has had an impact on how they engage with individual task or activity.
The future of broadcasting lies not only in producing creative content that is relevant, innovative, and engaging, but also in adopting formats that keep pace with the demands of various platforms and shifting audience preferences.
Dato’ Jailani Johari, Honourable Deputy Minister of Communications and Multimedia Malaysia, has urged broadcasters to be open and present non traditional approaches based on best experiences of their home regions in providing training to meet the demand for creative content.
More than sixty trainers, practitioners and managers of broadcast organisations from Asia-Pacific, Europe, the Middle East and Africa are expected to participate in the 3rd International Conference on Broadcast Training in Kuala Lumpur from 5 - 6 February 2015.
YB Datuk Jailani Johari, Deputy Minister of Communications and Multimedia, Malaysia, has called on broadcasters in Asia-Pacific to offer new channels generated by the advent of digital terrestrial TV broadcasting with programmes that cater to the different needs of their audience who want variety.
The Dart Centre for Journalism & Trauma offers journalists, photographers, camera operators, editors and producers in the Asia-Pacific region a unique opportunity to improve coverage of tragic events.
The fellowships offer briefings by leading experts in the trauma and journalism fields along with peer-to-peer discussions on the many challenges of covering tragedy and violence. The fellowships cover all travel, accommodations and ground expenses while attending the programme.
Day 2 - Friday, 6th February 2015, 1100 - 1230
Session 5: Creative Content for Capacity Building and Training
This session will connect broadcast training with the demand for creative content. In particular, it will look at new ways of thinking and working in a media converged world. What are the offline and online content and approaches needed to enliven training of broadcasters, particularly in a digital world. How can we build a multi skilled broadcast professional, one who values interactivity with audiences, and takes risks to develop new ways to expand audience reach?
Day 2 - Friday, 6th February 2015, 0900 - 1030
Session 4: Technological Innovations and Trends Impacting Creative Content Production
This session will explore the range, and nature of technological changes, including ICT innovations influencing creative content production. It will describe some best practices of using information processing capabilities, repackaging of user-generated content and provision of easy-to-use platforms to enable audiences to exercise their creativity and innovativeness. In particular, it will look at case studies that highlight the impact of innovative trends in the ICT sector on creative content.
Day 1 - Thursday, 5th February 2015, 1600 - 1730
Session 3: Creative Content for a Global Audience
This hands-on, interactive session will involve all participants in a creative content storytelling exercise. It is critical to have good storytelling dedicated to harnessing creativity, integrity, and imagination for serving local and global audiences. It will discuss critical components of a good story that attracts changing and demanding broadcast viewers provide best practices for effective storytelling across all platforms. It will seek to answer the question: Is there such a thing as a universally interesting and universally compelling story?
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