Broadcasters from 19 countries in Asia-Pacific, Europe, and Africa generated a list of   storytelling techniques and creative formats critical in dealing with shifting consumer behaviours in today’s multimedia world.

In a workshop on discussing creative content for the global audience during the 3rd International Conference on Broadcast Training in Kuala Lumpur, they said a good story must contain a unique plot and smooth narrative, talented acting, and entertainment values. Some said a story must have human interest and evoke emotions. Others suggested that a good story should be beneficial to the audience, taking into consideration time and duration.