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Dealing with Multitaskers

Submitted by geraldine on Fri, 02/06/2015 - 09:38

As media becomes more complex, broadcasters need to understand that individuals and communities are increasingly using various media simultaneously and interacting, and such multitasking has had an impact on how they engage with individual task or activity.

Future of Broadcasting

Submitted by geraldine on Fri, 02/06/2015 - 09:28

The future of broadcasting lies not only in producing creative content that is relevant, innovative, and engaging, but also in adopting formats that keep pace with the demands of various platforms and shifting audience preferences.

Demand for Creative Content

Submitted by geraldine on Thu, 02/05/2015 - 16:39

Dato’ Jailani Johari, Honourable Deputy Minister of Communications and Multimedia Malaysia, has urged broadcasters to be open and present non traditional approaches based on best experiences of their home regions in providing training to meet the demand for creative content.

Applications Open for 2015 Dart AsPac Fellowship

Submitted by marcel on Fri, 01/30/2015 - 15:44

The Dart Centre for Journalism & Trauma offers  journalists, photographers, camera operators, editors and producers in the Asia-Pacific region a unique opportunity to improve coverage of tragic events.
 

The fellowships offer briefings by leading experts in the trauma and journalism fields along with peer-to-peer discussions on the many challenges of covering tragedy and violence. The fellowships cover all travel, accommodations and ground expenses while attending the programme.

ICBT : Session 5: Creative Content for Capacity Building and Training

Submitted by admin on Fri, 01/30/2015 - 13:51

Day 2 - Friday, 6th February 2015, 1100 - 1230

Session 5: Creative Content for Capacity Building and Training

This session will connect broadcast training with the demand for creative content. In particular, it will look at new ways of thinking and working in a media converged world. What are the offline and online content and approaches needed to enliven training of broadcasters, particularly in a digital world. How can we build a multi skilled broadcast professional, one who values interactivity with audiences, and takes risks to develop new ways to expand audience reach?

ICBT : Session 4: Technological Innovations and Trends Impacting Creative Content Production

Submitted by admin on Fri, 01/30/2015 - 13:51

Day 2 - Friday, 6th February 2015, 0900 - 1030

Session 4: Technological Innovations and Trends Impacting Creative Content Production

This session will explore the range, and nature of technological changes, including ICT innovations influencing creative content production. It will describe some best practices of using information processing capabilities, repackaging of user-generated content and provision of easy-to-use platforms to enable audiences to exercise their creativity and innovativeness. In particular, it will look at case studies that highlight the impact of innovative trends in the ICT sector on creative content.

ICBT : Session 3: Creative Content for a Global Audience

Submitted by admin on Fri, 01/30/2015 - 13:50

Day 1 - Thursday, 5th February 2015, 1600 - 1730

Session 3: Creative Content for a Global Audience

This hands-on, interactive session will involve all participants in a creative content storytelling exercise. It is critical to have good storytelling dedicated to harnessing creativity, integrity, and imagination for serving local and global audiences. It will discuss critical components of a good story that attracts changing and demanding broadcast viewers provide best practices for effective storytelling across all platforms. It will seek to answer the question: Is there such a thing as a universally interesting and universally compelling story?

ICBT : Session 2: Shifting Audience Preferences and Behaviours

Submitted by admin on Fri, 01/30/2015 - 13:50

Day 1 - Thursday, 5th February 2015, 1400 - 1530

Session 2: Shifting Audience Preferences and Behaviours

Changing audience profiles and behaviour have had a significant impact in terms of content creation and distribution. It requires broadcasters to examine the demands of audiences to determine what content they want to consume and on what platforms they want to consume it. The reality of multi-platform simultaneous consumption (multi-tasking) means audiences are consuming and participating simultaneously. How do content creators meet these new audience demands? How can they use trends in social media to their advantage in crafting content?

Latest AIBD Newsletter

Vice Premier of China at AMS

Keynote address of Madam Liu Yandong,Vice Premier, State Council of the People’s Republic of China, at the Inaugural Session of the Asia Media Summit 2017. More

The Qingdao Declaration

Director AIBD, Mr Chang, delivering the Qingdao Declaration on Media and the Worlds Sustainable Development at the Asia Media Summit Closing Ceremony. More

UN reporting on Media at AMS

Ms Hua Jiang, Director of News and Media Division, Department of Public Information, United Nations, reading message of Ms Amina J. Mohammed, Deputy Secretary General of the United Nations. More

UNESCO Message at AMS

Dr Marielza Oliveira, Director and UNESCO Representative to China, Democratic People’s Republic of Korea, Japan, Mongolia and Republic of Korea reading the message of Ms Irina Bokova, Director-General of UNESCO. More

IRIB promoted peace

Dr Abdolali Ali Askari, President of AIBD General Conference, and President, Islamic Republic of Iran Broadcasting (IRIB) spoke out against war and terrorism and urged the media to promote peace, friendship, morality and spirituality. More

Shaping the SDGs Agenda

To shape the development media, broadcasters in Asia offered diverse approaches from pursuing investigative pieces, expanding collaboration among media groups, to respecting local sensitivity to reach targeted communities. More

AIBD/EBU/CCTV Masterclass

A new approach to deal with sensationalism and negativism in news that are increasingly turning off audiences and pushing them to trust media less and care less about the world is the application of constructive journalism. More

AIBD/Radiodays/RCS workshop

A winning strategy for radio stations must consider the listener, brand. Content and promotion. They must learn to understand and love their listeners who, after all, decide the shape of their brand. More

AIBD workshop on AR-VR

The use of virtual studio and virtual studio implantation technology is bringing a new visual experience for the TV audience, and providing new thinking and creative new tools for television producers. More

AIBD/ITU/ABU workshop

The ITU Regional Office for Asia and the Pacific says costs, enormity of task, lack of government support and cooperation among stakeholders, and ever evolving technologies remain as some of the challenges in the migration from analogue to digital in the region. More

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