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AMS 2015 : Parallel Session 4

Submitted by admin on Mon, 05/25/2015 - 23:28

Day 2 - Tuesday, 27th May 2015

1400 - 1530 : Parallel Session 4 : New Approaches to Deal with Emergency Situations

Social media has become an integral part of disaster education, response and rehabilitation. It can contribute to public awareness as an emergency unfolds, help locate loved ones and notify and alert authorities, and co-ordinate response, recovery and volunteer efforts. It can support rumour management and correction of misinformation. How can broadcasters tap social media tools and manage their risks during emergencies? How do we deal with the risks? What are some best practices in planning for social media use before a disaster occurs, using popular and relevant social media tools, localising disasters in social media use, and in utilising mapping efforts?

AMS 2015 : Parallel Session 3

Submitted by admin on Mon, 05/25/2015 - 23:27

Day 2 - Tuesday, 27th May 2015

1400 - 1530 : Parallel Session 3 : Creative Content to Enrich Stories & Connect with Audiences

Broadcast organisations now have more access to content. Social media users participate in content creation and influence the type and nature of content. Some content are excellent; others full of abuse and spam. What is critical is to leverage social media to take advantage of compelling content and a rich variety of information sources. How is the creative industry dealing with new sources of content? What social media content is effective to enrich stories, connect with target markets and meet the viewers’ needs? With social media, how can broadcasters enhance various genres of programmes and collaborate in producing high-quality content and enhancing interactivity? What is the best time to post content to social networks?

AMS 2015 : Plenary Session 4

Submitted by admin on Mon, 05/25/2015 - 23:26

Day 2 - Tuesday, 27th May 2015

1100 - 1230 : Plenary Session 4 : Making Sense of Big Data and Social Data

We encounter so much information that is diverse and growing faster day by day. This big data is migrating to all types of human endeavour, demanding that we see and understand the relations within and among pieces of information and what one can do with it. Big data has become a significant corporate asset and economic input to fuel the information economy. Social media is streaming big data that is appropriate for real time analysis and for communicating information about rapidly changing situations. Social data is mostly non-curated and its reliability varies substantially. What new insights can broadcasters glean from big data and social data? How can broadcasters sift and analyse them to improve content, viewer engagement and operational efficiencies? What analytic tools are useful and effective to drive the value obtained from big data and social data throughout the organisation?

AMS 2015 : Plenary Session 3

Submitted by admin on Mon, 05/25/2015 - 23:25

Day 2 - Tuesday, 27th May 2015

0900 - 1030 : Plenary Session 3 : Defining and Implementing Legal and Regulatory Guidelines

As social media grows explosively, lawmakers and regulators grapple with important legal and regulatory issues to keep pace with the speed and impact of change. Guidelines to maximise social media’s benefits and protect the public and other stakeholders from its risks are critical. Broadcasters face a similar challenge as they increasingly use social media to inform, educate and influence their audiences and other stakeholders. What regulatory guidelines should be in place to handle the right to privacy, data protection, freedom of information, copyright infringement, and employee rights, among others? Should broadcast organisations do more self-regulation that will need a solid social media policy or should they prepare for more government regulation and stricter enforcement?

AMS 2015 : Moderated Debate

Submitted by admin on Mon, 05/25/2015 - 23:23

Day 1 - Tuesday, 26th May 2015

1615 - 1730 : Moderated Debate : Journalism, Ethics and Social Media

With the advent of social media, a new breed of journalists is emerging. In blogs and micro blogs, social networking sites and in multimedia content sharing services, these ‘new’ journalists contribute, disseminate and share information. They have also performed news gathering and gatekeeping functions that mainstream media journalists have traditionally carried out. Are mainstream media’s rights, privileges and principles such as truth seeking and independent reporting threatened by the ‘new’ journalists? Are citizen journalists making news more or less accurate? Do we need to reinvent a code of media ethics from the ground up? How do we deal with new values such as transparency over objectivity? How should we treat unfiltered sharing of information over a filtered verification of the facts? What are the best forms of practice, and the norms to guide journalists?

AMS 2015 : Parallel Session 2

Submitted by admin on Mon, 05/25/2015 - 23:22

Day 1 - Tuesday, 26th May 2015

1400 - 1530 : Parallel Session 2: Facilitating Citizens’ Engagement during Elections

Social media offers opportunities for openness, participation, collaboration and interactivity that facilitate citizens’ engagement. Its many platforms can be useful during elections. Citizens can ask questions and solicit information on issues and events that affect their lives. They can participate in debate and discussion, and share their insights and feedback critical for the functioning of a healthy society. To what extent have social media platforms impacted elections and political agenda setting, particularly in countries with different media systems, different political systems and different population sizes? How can broadcasters interlink effectively with social media as a place of conversation for electoral issues and personalities? What are some best practices?

AMS 2015 : Parallel Session 1

Submitted by admin on Mon, 05/25/2015 - 23:21

Day 1 - Tuesday, 26th May 2015

1400 - 1530 : Parallel Session 1: New Technology/New Tools to Connect, Share and Network

Social media is constantly reinventing itself, offering users a wide range of technologies, tools and tactics for various purposes. We have software, apps, websites, text messaging, virtual worlds, game platforms, content sharing sites, podcasts, blog, tags, and mobile marketing. These are meant to reach out and connect with other human beings, create a relationship and build trust. Where is technology going that is reshaping the media market? What new tools and technologies are emerging that will ensure proficient application and improve relationships, content, viewership and revenues? How do we deal with Internet and broadband access and adoption to ensure the widest benefit of these social media tools and technologies?

AMS 2015 : Plenary Session 2

Submitted by admin on Mon, 05/25/2015 - 23:19

Day 1 - Tuesday, 26th May 2015

1115 - 1215 : Effective Strategies to Build Markets, Content and Business

More than developing a social media website, broadcasters need a social media strategy that will innovatively enhance their audience engagement, programmes, sales and promotion, research and their brand. Integrating the social media strategy into the overall business plan that reinforces each other becomes critical, and this can be done in a structured and effective manner. To catch audiences and boost ratings, should broadcasting organisations adopt social media anywhere, anytime and how? Do they have a clear vision and a set of strategies to deal with the benefits and risks of social media to business? How can broadcasters exploit social media to monetise opportunities, improve branding and ensure sustainability? How can broadcasters best measure the effectiveness and value for money of social media engagement?

AMS 2015 : Plenary Session 1

Submitted by admin on Mon, 05/25/2015 - 23:18

Day 1 - Tuesday, 26th May 2015

0945 - 1045 : Social Media’s Landscape, Trends and its Future

Social media is a vast and complex landscape to master, and players in this territory are afforded a wide range of functionalities to create content, publish, share, discuss and network. It enriches engagement with people, events and brands that matter to them. The broadcast industry needs to understand social media’s practical role and influence in business and society. What are the innovations and trends in social media’s usage, functionalities, and activities? Should broadcasters be concerned with its continued growth? Are they monitoring and exploiting social media and in what ways? Do they have policies to minimise social media’s misuse and other risks? What does the future hold beyond Facebook, Twitter and YouTube, among others?

AMS 2015 : Inaugural Session and Keynote Address

Submitted by admin on Mon, 05/25/2015 - 23:16

Day 1 - Tuesday, 26th May 2015

0900 : 0945 - Inaugural Session and Keynote Address

Welcome Remarks

Mrs Dra Rosarita Niken Widiastuti
President of AIBD General Conference & President Director, Radio Republik Indonesia (RRI), Indonesia

Keynote Address

YB Dato’ Sri Ahmad Shabery Cheek
Minister of Communications and Multimedia Malaysia

Special Address

      (Video Message)
H.E. Ban Ki-moon
Secretary-General of the United Nations (UN)

Closing Remarks

Mr Chang Jin
Director, Asia-Pacific Institute for Broadcasting Development (AIBD)

Latest AIBD Newsletter

Vice Premier of China at AMS

Keynote address of Madam Liu Yandong,Vice Premier, State Council of the People’s Republic of China, at the Inaugural Session of the Asia Media Summit 2017. More

The Qingdao Declaration

Director AIBD, Mr Chang, delivering the Qingdao Declaration on Media and the Worlds Sustainable Development at the Asia Media Summit Closing Ceremony. More

UN reporting on Media at AMS

Ms Hua Jiang, Director of News and Media Division, Department of Public Information, United Nations, reading message of Ms Amina J. Mohammed, Deputy Secretary General of the United Nations. More

UNESCO Message at AMS

Dr Marielza Oliveira, Director and UNESCO Representative to China, Democratic People’s Republic of Korea, Japan, Mongolia and Republic of Korea reading the message of Ms Irina Bokova, Director-General of UNESCO. More

IRIB promoted peace

Dr Abdolali Ali Askari, President of AIBD General Conference, and President, Islamic Republic of Iran Broadcasting (IRIB) spoke out against war and terrorism and urged the media to promote peace, friendship, morality and spirituality. More

Shaping the SDGs Agenda

To shape the development media, broadcasters in Asia offered diverse approaches from pursuing investigative pieces, expanding collaboration among media groups, to respecting local sensitivity to reach targeted communities. More

AIBD/EBU/CCTV Masterclass

A new approach to deal with sensationalism and negativism in news that are increasingly turning off audiences and pushing them to trust media less and care less about the world is the application of constructive journalism. More

AIBD/Radiodays/RCS workshop

A winning strategy for radio stations must consider the listener, brand. Content and promotion. They must learn to understand and love their listeners who, after all, decide the shape of their brand. More

AIBD workshop on AR-VR

The use of virtual studio and virtual studio implantation technology is bringing a new visual experience for the TV audience, and providing new thinking and creative new tools for television producers. More

AIBD/ITU/ABU workshop

The ITU Regional Office for Asia and the Pacific says costs, enormity of task, lack of government support and cooperation among stakeholders, and ever evolving technologies remain as some of the challenges in the migration from analogue to digital in the region. More

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