Mr. Turan Ali, Director of Radio Netherlands Training Centre, Netherlands, has identified various elements in producing programmes that have an impact consistently with audiences.
How to integrate value added services with creative content that’s available on air is a key factor in drawing investors to allocate more resources to create good programmes.
Broadcasters from 19 countries in Asia-Pacific, Europe, and Africa generated a list of storytelling techniques and creative formats critical in dealing with shifting consumer behaviours in today’s multimedia world.
Ms. Poonam Sharma, Director of Singapore MediaGuru, urged broadcasters to relearn the art of good storytelling, and stressed that winning in today’s multimedia landscape means not only creating a story that is relevant and interactive, and one that provokes and engages audiences, but also delivering or executing it creatively.
As media becomes more complex, broadcasters need to understand that individuals and communities are increasingly using various media simultaneously and interacting, and such multitasking has had an impact on how they engage with individual task or activity.
The future of broadcasting lies not only in producing creative content that is relevant, innovative, and engaging, but also in adopting formats that keep pace with the demands of various platforms and shifting audience preferences.
Dato’ Jailani Johari, Honourable Deputy Minister of Communications and Multimedia Malaysia, has urged broadcasters to be open and present non traditional approaches based on best experiences of their home regions in providing training to meet the demand for creative content.
More than sixty trainers, practitioners and managers of broadcast organisations from Asia-Pacific, Europe, the Middle East and Africa are expected to participate in the 3rd International Conference on Broadcast Training in Kuala Lumpur from 5 - 6 February 2015.
YB Datuk Jailani Johari, Deputy Minister of Communications and Multimedia, Malaysia, has called on broadcasters in Asia-Pacific to offer new channels generated by the advent of digital terrestrial TV broadcasting with programmes that cater to the different needs of their audience who want variety.
The Dart Centre for Journalism & Trauma offers journalists, photographers, camera operators, editors and producers in the Asia-Pacific region a unique opportunity to improve coverage of tragic events.
The fellowships offer briefings by leading experts in the trauma and journalism fields along with peer-to-peer discussions on the many challenges of covering tragedy and violence. The fellowships cover all travel, accommodations and ground expenses while attending the programme.
Latest AIBD Newsletter
Keynote address of Madam Liu Yandong,Vice Premier, State Council of the People’s Republic of China, at the Inaugural Session of the Asia Media Summit 2017. More
Director AIBD, Mr Chang, delivering the Qingdao Declaration on Media and the Worlds Sustainable Development at the Asia Media Summit Closing Ceremony. More
Ms Hua Jiang, Director of News and Media Division, Department of Public Information, United Nations, reading message of Ms Amina J. Mohammed, Deputy Secretary General of the United Nations. More
Dr Marielza Oliveira, Director and UNESCO Representative to China, Democratic People’s Republic of Korea, Japan, Mongolia and Republic of Korea reading the message of Ms Irina Bokova, Director-General of UNESCO. More
Dr Abdolali Ali Askari, President of AIBD General Conference, and President, Islamic Republic of Iran Broadcasting (IRIB) spoke out against war and terrorism and urged the media to promote peace, friendship, morality and spirituality. More
To shape the development media, broadcasters in Asia offered diverse approaches from pursuing investigative pieces, expanding collaboration among media groups, to respecting local sensitivity to reach targeted communities. More
A new approach to deal with sensationalism and negativism in news that are increasingly turning off audiences and pushing them to trust media less and care less about the world is the application of constructive journalism. More
A winning strategy for radio stations must consider the listener, brand. Content and promotion. They must learn to understand and love their listeners who, after all, decide the shape of their brand. More
The use of virtual studio and virtual studio implantation technology is bringing a new visual experience for the TV audience, and providing new thinking and creative new tools for television producers. More
The ITU Regional Office for Asia and the Pacific says costs, enormity of task, lack of government support and cooperation among stakeholders, and ever evolving technologies remain as some of the challenges in the migration from analogue to digital in the region. More